Área

Marketing;
Comportamento do Consumidor;
Varejo;
Pesquisa de Mercado;
Estratégias de Mercado.

Informações adicionais

  • Titulação: Professor Associado
  • Currículo: Lattes
  • Telefone: +55 (16) 3315-4970
  • E-Mail: jgiraldi@usp.br

 

Artigos em Periódicos


  • How does a Brand Reputation-Driven Construct Impact on Country Brand Equity? A Cross-National Study of Brazil and China

    JOURNAL OF INTERNATIONAL CONSUMER MARKETING. vol. , p. 1-20, 2019

    MARIUTTI, F. G.; GIRALDI, J. M. E.


  • Development of sectoral brands with emphasis on structure and processes

    BUSINESS PROCESS MANAGEMENT JOURNAL. vol. , p. BPMJ-09-2017-0254-, 2019

    GIRALDI, J. M. E.; PADUA, S. I. D.; MIYAMARU, L.; LOURENCAO, M. T. A.


  • Reciprocal effect of tourist destinations on the strength of national tourism brands

    TOURISM MANAGEMENT (1982). vol. 61, p. 443-450, 2017

    SANTOS, G. E. O.; GIRALDI, J. M. E.


  • Evaluation of the impact of Brazil's sustainability on the behavioral intentions of stakeholders toward the country

    EVALUATION AND PROGRAM PLANNING. vol. 54, p. 135-143, 2016

    GIRALDI, J. M. E.


  • Personal values and the 'country-of-origin effect': the moderating role of consumers' demographics

    INTERNATIONAL JOURNAL OF CONSUMER STUDIES (PRINT). vol. 33, p. 309-315, 2009

    IKEDA, Ana Akemi; GIRALDI, J. M. E.


Atualizado em 23/10/2019